Case Studies


MARKET RESEARCH

Appointed for 2 market research programmes

  • Completed quant and qual fieldwork
  • Identified key trends and highlighted critical evidence
  • Structured a logical commercial argument debating merits of different scenario options
  • Proposed recommendations based on evidence
  • Influenced key stakeholder decision making

STRATEGIC MARKETING DEVELOPMENT

  • Connected through Teesside University's Leading Growth programme
  • Initially briefed to develop a marketing strategy but worked with the Chief Executive to review strategic commercial growth plans and future aims
  • Coached leadership team to challenge their own thinking and develop a vision, mission and business plan which could deliver sustainable growth
  • Developing an effective marketing communications plan to engage and inspire stakeholders to secure additional funding

MARKETING COMMUNICATIONS PLANNING

 
  • Developed, executed and evaluated trade media communication campaigns on behalf of leading brands to influence over 45,000 retailers
  • Increased Brand A's Share of Voice from an average of 10% to over 43% contributing to sales growth of over 20%
  • Increased Brand B's Share of Voice from 0% to over 18% despite a market share of only 8% -significantly out performing their fare share of visibility
  • Positioned SHS Sales and Marketing as the leading brokerage agency in the UK securing coverage ahead of major competitors

MARKETING COMMUNICATIONS PLANNING

  • Developed, executed and reviewed a programme of Retailer Recruitment in 2012, 2103 and 2014 deploying 8 Brand Ambassadors across 48 national locations to influence visitors to register for the National Convenience Show
  • Devised and executed a programme of research with the target audience to understand their needs and advise the leadership team on evolving the core proposition in order to increase visitor numbers
  • Acted as Partner Liaison to major sponsors including Unilever, Booker and JTI to offer guidance and support on leveraging all marketing opportunities offered by the show
  • Currently helping to develop and deliver the strategies for NCS 2015 for the benefit of both the sponsors and attendees


MEMBER ENGAGEMENT AND EVENT MANAGEMENT

  • Secured the contract in June 2014 to run all Member Engagement on behalf of the Public Relations Consultants Association in the Northern Region with responsibility for retention of existing and recruitment of new members
  • Member Engagement meetings held with over 20 agencies and individuals to understand their needs and requirements
  • 2 member networking events held in Manchester and Preston with over 50 attendees many of whom had not attended PRCA events before
  • 8 potential new members introduced via networking events who are likely to join the organisation
  • Marketing PR and Digital Apprenticeship opportunities in the Northern Region on behalf of the PRCA